I have just received a cheque from the sale of a piece of art .... now I can pay the deductible when my truck comes back from the repair shop today ! Did I mention that I'd had an argument with an angry hornet and a fence post ? The bee gained freedom and the fence post is still standing ... poor 'Dakota' had $2000.00 damage in the final assessment !
Anyway, the cheque got me thinking about the I price I had placed on this piece of art. I price by making a rough guess at it's worth ... somewhat figuring in hours, materials, and the market I am trying to sell in ... so far I have been extremely lucky or was I actually smarter than I thought I was ??
I decided that I might be even smarter to check with ArtBusiness.com
A couple of years ago I went in search of information on writing an artist statement ... loved the help and common sense ... and I bookmarked the website to read later at my leisure;
Today I finally decided to read one of the many other helpful articles there.
How Any Artist Can Price Their Art for Sale ... great read ! It is a long article and I hope you find the time to read it all ... these are a few things that stood out for me;
* 'Nothing is worth anything until it actually sells, which means the following -- that someone places their money in the palm of your hand and accepts your art in exchange.'
* 'Don't think that your art is so unique that you can price it without regard to what's happening elsewhere in your art community or in the art world in general.'
*'..... about comparing. The people who buy art do it; you should too. PP
* 'At all times, be consistent with your pricing.'
*'ALWAYS price your art. Don't make them ask. Don't make them email. Don't make them call. Not pricing your art and making people ask is a game.'
* 'So support your prices with facts. People care about how they spend their money-- they want to feel like they're spending it wisely. So show them that they're doing the right thing, that your art is worth what you're selling it for, that other people buy it, and that it is OK for them to buy it too.'
Site principal, Alan Bamberger, is an art consultant, advisor, author, and independent appraiser specializing in research, appraisal, and all business and market aspects of original works of art, artist manuscript materials, art-related documents, and art reference books. He has been selling art since 1979 and rare and scholarly art reference books since 1982, and has been consulting and appraising for artists, galleries, businesses, organizations and collectors since 1985.
This article sure knocks the ego right out of you and sets things on a 'common sense' level. I hope you find answers here for the business end of your creative process ... I'd love to know what you think !
|old beaver pond-Killbear Prov. Park|